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Communicate with Maximum Motivating Power
Learn how to create a One-Minute Message: The Ultimate Elevator Pitch
A new digital course will help you do that, from anywhere, any time.Â
LEARN by Hattaway Communications is launching a new course you can take online—The One-Minute Message: How to Create Your Ultimate Elevator Pitch.Â
It’s packed with insights from communications science and examples from business, government, and nonprofit organizations.
It will take you step-by-step through simple but powerful frameworks we use to help leaders and organizations around the world craft messages and strategies to achieve ambitious goals.Â
In just a few hours, you’ll be thinking in new ways about how to communicate with the people you need to motivate and mobilize to achieve your goals.
You can create a One-Minute Message about any topic, any situation.
Whether you’re building a brand, selling a product or service, mobilizing people for a cause, or promoting a program or policy—you’ll learn to communicate with maximum motivating power.
Developing Your Brand Narrative?
How do you talk about your organization’s mission? How do you present your company’s purpose?
A One-Minute Message helps you frame your offer in words that pack a persuasive punch.
Persuading a Policymaker?Â
Lawmakers are incredibly busy—writing laws, swapping votes, and helping constituents.
A One-Minute Message will help you grab your lawmaker’s attention, show them why their support is needed, and why your cause rises to the top.
Pitching a Reporter?Â
Reporters often have to cover multiple beats and churn out several stories per week.
Your One-Minute Message will help you craft an interesting quote, help them tell a compelling story—and can entice reporters to call you again for a future story.
A One-Minute Message has all the ingredients you need to make a compelling case in all of these situations—and more.
Want to learn how to do it? You've come to the right place.Â
Introducing
One-Minute Message: How to Create the Ultimate Elevator PitchÂ
Perfect for professionals working in business, government, nonprofits, philanthropy, and more!
In this course, you'll learn:
What a One-Minute Message is and why you need one
Learn how a One-Minute Message is so much more than your everyday elevator pitch, and countless ways you can use one.
How to identify your priority audiences and objectives
Who do you need to reach and what you need them to do in order to achieve your goals?
How to hone your Unique Value Proposition
You’re offering something of value to the world and the people you serve. What's unique about your approach?
How to apply insights from communications science
Learn what drives our decisions and behaviors—and how to use the power of narrative to persuade and motivate people.
The Narrative Framework
People are used to thinking in narratives. You’ll learn to use a narrative framework to convey the big ideas that will motivate and mobilize people you need to achieve your goals.
BONUS: Strategic Stories
Learn to bring your Narrative Framework to life through Strategic Stories about specific people and situations.
About Me
I founded Hattaway Communications to help visionary leaders and organizations use the power of strategy, science, and storytelling to achieve ambitious goals for people and the planet. A storyteller by training—in journalism and creative writing—I am passionate about adapting insights from the social sciences to enhance the power of strategic communications.
I pioneered an approach known as Aspirational Communication, which was featured in a Stanford Social Innovation Review cover story about the historic marriage equality movement and Truth anti-smoking campaign, which “transformed public attitudes by connecting their causes to the personal aspirations of their audiences.”
I have three decades of experience working with leaders at the highest levels of U.S. politics and government, international organizations and NGOs, cutting-edge businesses, and the world’s largest foundations. I was an advisor and spokesperson for Secretary of State Hillary Clinton, Vice President Al Gore, and Senate Majority Leader Tom Daschle, and provided strategic counsel to the Obama White House and the Democratic leadership of the U.S. House and Senate.
You've got questions?
We have answers!
Who is this course for?
How long will it take to complete it?
Is it right for my role?
How is this different from hiring Hattaway?
How long will I have access to course materials?
How soon can I begin?
A whole lot of learning packed into a couple of hours
In just a couple of hours, you'll learn how to be a more effective communicator, with science-backed strategies and formulas to help you communicate with maximum motivating power.
Don't miss out—enroll today!Â
