Learn how to use the power of science, strategy, and storytelling to communicate with maximum motivating power. In this course, you will learn...

• To answer simple but critical strategic questions—to help you identify your priority audiences and objectives.

• To apply insights from communications science about what drives our decisions and behaviors—and how to use the power of narrative to persuade and motivate people.

• To craft an elevator pitch in the form of an Aspirational Narrative—to communicate about any topic in a way that will inspire and engage people.